One of the leading online casino software developers, PartyGaming announced today that they have concluded their second multi-year B2B agreement in France. The agreement with AB Groupe, the leading television broadcaster in France, under the terms of the agreement PartyGaming will provide AB Groupe with a full online poker service.
“LuckyJuex” is the name of the new service and will be added to the French poker network of the online casino giant. Once PartyGaming receives the required permissions and is ready for use, the players on the network can benefit from shared player liquidity on a single platform. AB Groupe has about 52 million paid subscribers and 15 pay TV channels on offer in France and other French speaking countries including RTL 9, AB and AB MOTEURS. The new service, LyckyJeux online poker will be extendedly promoted through the AB Groupe both offline and online and through networks of the casinos onlinefrom PartyGaming.
Jim Ryan, the director of PartyGaming commented on today’s announcement: “AB Groupe is a first rate addition to our French poker network and is consistent with our stated strategy of combining B2C and B2B offerings in newly regulated online gambling markets. Together with our recently announced alliance with PMU, we are in great shape ahead of the market opening and are excited about our prospects.”
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